Woodpecker Media: A Media house for all your Digital Marketing needs

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Woodpecker Media is a Mumbai based startup founded by Moushumi Pal.

Woodpecker Media is a consulting company catering to conceptualized events, transformational digital marketing strategies, and creative brand design. We specialize in new age content marketing and drive presence on key social media platforms, says Moushumi.

We got an opportunity to talk with Moushumi, and see what she has to say. I am sure her interview with us will inspire you.

Moushumi Pal: Founder Woodpecker Media
Moushumi Pal: Founder Woodpecker Media

Give brief info about your startup?

Woodpecker Media is a consulting company catering to conceptualized events, transformational digital marketing strategies, and creative brand design. We specialize in new age content marketing and drive presence on key social media platforms. We provide experienced marketing support to help businesses grow through an in-depth understanding of the marketplace and foster a good relationship with our clients. We are an end-to-end media services company providing marketing solutions, PR and promotional tie-ups for various events.

What made you start your startup and what problem does it solve?

Having worked for many years leading up to motherhood, the passion and drive to do more had always been there. After a gap of post-delivery, I realized there was no need to choose between being a wife/mother and pursuing my dream, which was to launch my own media service company. And, it started about four years back with work coming in from ex-colleagues and friends.

Woodpecker Media offers a 360o solution under one roof. Our USP is a successful business with a tremendous reputation for quality, service, and competitive pricing.

Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?

I have done my post graduation from Jadavpur University. The vast experience of working in various multinational companies (MITSUBISHI, WIPRO, IBM, ICICI BANK, Educational Technologies, etc.) has helped me to develop my communication skills and learn how to deal with people.
I have also been an educational consultant with Educational Technologies, an MNC. While doing this part-time, I also took up coaching, counseling, curriculum design with various NGO’s and educational institutes.

Where is your startup based out of? Why do you think that is the best place for you?

We are based out of Mumbai. As I know, Mumbai is the city of dreams where I can get the right opportunity to run my business towards success. It is the financial capital which has glamour industry, PR and entertainment hub that makes the path full of possibilities and the scope of work is abundant.

As a startup founder, what are you paranoid about? What keeps you awake at night?

Always striving to give the best and my ambition is to take my company to achieve bigger goals in coming times. I am always thinking about fulfilling my dreams. My mantra is under promise and over deliver, which keeps me awake most of the time.

Who are your competitions and how are you better than them?

I feel there are plenty of competitors that exist in the city but, there is enough work around for all. It is not about being better than others but; it is more about delivering something unique to the client to entertain them always. My team and I work to break our own records.

How hard is it to have a work-life balance as a startup founder and how do you manages it?

It is not easy but, with the right kind of support, like the one I have from my husband and son is what I needed the most to run this business without any internal barriers. And, proudly I can say, I have managed everything so beautifully like a mother and a founder both. Well, it is not like my path to the destination is always welcomed with flowers as sometimes I have to face stones (challenges in the marketing world) but, I am still steady out all odds because of my passion and constant perseverance.

Have you risen to fund? If yes, then we would like to know the details. If no, then please tell us if you are looking to grow.

No. We are not looking at the moment.

What are the most significant misconception people have about you? Why do they have that? What’s the reality?

I would say that when people hear PR, they usually fail to look beyond and assume that PR only adheres to online and print articles which are only for big brands and companies. But, we as a media solutions agency, have 360-degree branding and communication view as well as our verticals building approach helps our client in various aspects. Our verticals building simultaneously include digital marketing, brand solutions, talent management, events and, complete media solutions. Our USP is our customized plans for individuals who are looking at making it big and garner more visibility with the help of PR activities.

What gets you excited about this company?

Firstly, having my own company is exciting on its own. Secondly, it gives me the freedom to explore my creative side as well as to design innovative brand strategies.
Most importantly, my little steps let me touch the lives of many passionate women, and it has given me the opportunity to provide a platform to minded women, who want to take the next step in their life and do something that they thought impossible. And, successfully now we have different women who are leading their work correctly.

Tell us how a day in your life looks like? Your schedule for a day right from the time you get up till you hit the bed at night.

The weekday mornings start on the same note as any other mother; getting my son ready to send him off to school and taking care of every single need of my family. After that, it comprises of working on my laptop (be it at home or the office) heading out for meetings with clients, team meeting, client events, attending summits and seminars. Being the founder, it is my sole responsibility to make everyone, either my family at home or office, happy and comfortable.

Tell us about your team and how did you meet each other?

Acquisition and hiring is very important for me as I always wanted to do something very customized not very generic and add personal flavor to it .My team members are a mix of people I personally came to know during my  professional engagements with various MNC ‘S and few chosen after continuous screening. Our team strength is a pool of talented women who are looking at achieving bigger goals in life.
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