Top Influencers from Bangalore (Fashion & Lifestyle)

Forget about celebrities. Gone are the days when only movie stars and cricketers were the only people companies could go to for their marketing campaigns.  This era is the era of social media influencers. Influencers who not only help create awareness about what’s new but also inspire a whole lot of people to do what they love doing.

Influencer marketing has been growing in popularity ever since social media became part of our daily lives. From fashion to lifestyle, fitness to sports, social media influencers are the toast of the town. In the internet age, social media influencers are on par with even movie stars. And rightly so.

It is not easy to be a social media influencers. Some people think it’s only about taking pictures and posting on the social media platforms. But what they don’t know is the hard work, the planning, the dedication that goes behind in becoming one of the top influencers in the country.

Presenting to you, Bangalore Insider’s “Influential 2019 – Top Influencers from Bangalore for Fashion & Lifestyle”.

Shalini Chopra:

Shalini Chopra is a fashion and luxury lifestyle blogger from Bangalore. Her goal, as she says is to show how we can be beautiful, trendy and stylish in all aspects of life.

Be beautiful, trendy and stylish in all aspects of life

She is the founder of StylishByNature.com, which is an Indian fashion and luxury lifestyle blog for all like-minded people. She was ranked as Top Indian Fashion Blogger in 2014, 2015 and 2016 with many other national and international awards. She was also awarded as the ‘Best Fashion Blogger – South’ in 2018.

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Nikita Sharma:

Nikita Sharma is India’s leading Instagram influencer (with over 452k followers and growing), and brand ambassador. Functioning as the face of various brands, Nikita has not only created wide fashion and style intelligence, but also advocated boundary-free beauty standards and body positivity.

Nikita aims to collaborate solely with brands that she truly believes in, and personally incorporates in her day-to-day lifestyle. She is one of the leading motivational speakers from India and has recently given two TEDx talks namely “The Hidden Truth – New Age Fashion & Fitness” and “Power of Doubt.

Influencing for me started when I felt that my voice on the social media platform was something that people liked listening to.

She recently was invited to speak at the International Reliance Jio platform (run by Mr. Mukesh Ambani) for their Jio Talks where she spoke on “Body Positivity” (jiotalks.com/watch/153)

She has also been awarded “The Young Woman Achiever Award in 2017” “Exceptional Woman Of Excellence Award 2019”, at the International Women Economic Forum held a in April 2019.

Nikita has also spoken at numerous other platforms where she talks about women’s rights, body positivity, how to cope with failure, how to recover from a massive injury and so much more.

A brief about Nikita’s range of work:

Nikita has been the fitness ambassador of Chisel Fitness – India along with the brand ambassador, Virat Kohli. She has done various national campaigns and print shoots for brands and designers like

Airways Aviation, Peps Mattress, SIIMA Awards, House of Hiranandani, Pantaloons, Nolte Modular Kitchen, Daniel Wellington, Panchamrit and many more in the fashion and jewellery sapce

Authenticity is something Nikita entrusts herself with when it comes to a partnership for promotional marketing. She brings plenty of experience, a large target audience and an absolutely unique marketing strategy for the brand.

How did you become an influencer?

Influencing for me started when I felt that my voice on the social media platform was something that people liked listening to. I believe in originality and relatability as the keys to success. And when I saw that people liked the raw version of me more than the made up version, I realised that that’s something we need to promote on social media more than just makeup and fashion.

What is the area that you influence in (like fashion, travel etc)?

My area of influence is body positivity, motivational speaking, beauty, fashion, good deed Saturday and much more!

What 3 things does anyone starting in your industry need to know?

Before starting in this field you need to remember to be:

• Original before anything else: don’t try to fit into trends just because everyone is doing it. Stay as true to your personality as possible.
• Be vulnerable: you need to show people the raw side of your personality, the one without masks. The one that is the true you. People will love you more and find you more relatable that way.
• Never succumb to the social media standard: do not listen to others when they say you need to follow a certain trend or do a certain thing to grow. Do what your instinct tells you.

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Ashvithi Shetty:

Ashvithi Shetty is an actor in the Kannada film industry. She has been on 5 dance reality shows one among that is India’s got talent. She has also been awarded the “Women Achiever’s Award 2019” in the field of performing arts . She is a Passionate Actor , a Dedicated Dancer , Influencer , Model and a Self made Women.

Once I gained followers I wanted to use it in a right way by not only concentrating in one area so I decided to explore in different fields and is when influential idea came up to me.

How did you become an Influencer?

After I did a movie the amount of followers shot-up, thanks to Mr & Mrs Ramachari . Once I gained followers I wanted to use it in a right way by not only concentrating on one area. So I decided to explore different fields and that is when the influential idea came up to me. I started promoting products which I believe in and also to help young entrepreneurs to reach their goal

And I did notice that people were getting influenced by my work

What is the area that you influence in?

The areas that I mostly influence in are fashion, beauty, fitness, music, food, travel and lifestyle.

What three things does anyone starting in your industry need to know ?

I cannot really say three things, but I do have a few things which I follow and would love to share it with you all. They will be

dedication, innovation, determination, patience and a never give up attitude.

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Navya Ramesh:

Navya Ramesh is a full time social media influencer or also known as Instagram model. She has been living the influencer life for about three years now. Before this, she used to work in brand marketing of various fashion, tech and lifestyle brands.

You must you must be willing to do the things others won’t do in order to have the things others won’t have

How did you become an influencer?

I became an influencer when I started posting interesting and unique content on my instagram and other social pages. When I posted bold and fun content everyday  which became my audience’s daily dose of entertainment. I caught everyone’s attention including PR Agencies and brands and I slowly started getting collaborations. This is how I became an Influencer.

What is the area that you influence in (like fashion, travel etc)?

I always was passionate about Fashion and travel. I started off with fashion as it was the easiest to start with and then I moved on to travel and now I am predominantly a travel influencer now.

What 3 things does anyone starting in your industry need to know?

First thing, you should be original. Second, you should always take care of yourself third, and most importantly, you must you must be willing to do the things others won’t do in order to have the things others won’t have.

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Pranwesha:

Pranwesha started her blogging journey five years ago. While working as a software engineer she was also pursuing her career in modelling after grad school. She was always inclined towards fashion and designing. Her creative inclination and love for designing has made her pursue her passion. She has always loved to experiment with her looks and her love for fashion inspired her to create her own sense of style and share it with everyone. She is so glad that we exist in this era of social media that makes it so easy for an individual to voice their opinions.

I have always been inclined towards fashion and have loved experimenting with new trends and I’m glad that I got to make a career of my passion.

She goes back in time and shares with us how she used to write her blogs at work while working eighteen hours a day. It was her passion and that is the reason it never felt like a burden to her. It would come to her naturally. For her, as well as countless other people, the idea of being your own boss is quite liberating. When she began her journey, she did not have a plan – she didn’t know where she would be five years later or how on earth she would make a living out of her passion. But she went ahead. She just made the most of everyday, every opportunity that came her way and made sure that she learnt something more than the previous day.
Now when she looks back at all those years of toil, it fills her heart with happiness and content.

How did you become an influencer?

As an engineering student, I have grown up to love design.

In grad school, I have learnt to experiment with my spaces, this has also helped me immensely with my personal style. I have enjoyed playing with trends, colours, patterns and textures. I have always been inclined towards fashion and have loved experimenting with new trends and i’m glad that I got to make a career of my passion.

FashConfessions is my perception to fashion, travel and lifestyle. It feels great to know that my work is being acknowledged and I’m grateful for the recognition I’ve receiived from my audience.

What is the area that you influence in (like fashion, travel etc)?

Fashion, Travel & Lifestyle.

What three things does anyone starting in your industry need to know?

Identify your niche:

It is crucial to decide what you write about and stay focused on that niche. There are already a lot of blogs. You’ll have to figure out how to make your blog stand out from the crowd. Choose a topic you are passionate about and do not expand it too broadly.

Define your target audience. Get a clear answer to the following question. Who are your subscribers? Identify their needs, interests and concerns. It will help you come up with good topics to write about and cater to the audience’s requirements.

Content is King – Quality over quantity:

Content marketers and pro bloggers are often faced with an argument ‘Quality vs Quantity‘. Quantity matters to increase and maintain your traffic, but you should still focus on quality over quantity.

If your readers get value from the information in your articles, they will engage and become your regular audience. On the other hand, nobody will like your blog if you publish shallow and uninformative articles.

Be authentic:

Always be yourself. By being authentic and real, you can build trust with your audience. People buy from people they trust. It takes years to build trust and just a matter of minutes to ruin it. Be open and interact with your readers. Be the first one to admit mistakes and apologize. Always remember, your subscribers follow you for ‘who you are and not who you portray to be.’

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Megha Singh:

Megha is an entrepreneur and an influencer who is currently working on her second startup. She is a marketing entrepreneur and she often juggles between Bangalore and Dubai for her work.

With zero marketing budget, I had to get creative. I couldn’t afford to pay an influencer or a blogger at the time, so I became one.

How did you become an influencer?

I started as an entrepreneur. I had a fashion e-commerce company called “Revoure” and when I first started it, I spent all my money on buying inventory. With zero marketing budget, I had to get creative. I couldn’t afford to pay an influencer or a blogger at the time, so I became one.

What is the area that you influence in (like fashion, travel etc)?

I would say lifestyle. I travel a ton and live in between different cities so usually my content revolves around that.

What 3 things does anyone starting in your industry need to know?

• Take inspiration; don’t copy: It’s important to get this right. There is only one of you and that is your unique selling point.
• Think like a business: Your social pages are like landing pages. Think about converting every viewer into a follower.
• Community building is all about conversations: If you reply to comments and messages, people feel like they are a part of your community. Don’t isolate people who take time out of their day to write to you. I try to do this as much as I can.

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