Sanna Innovations: By Solving Customer’s problems in most Innovative way makes them different from others

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The biggest challenge is to leave tempting career path with a regular salary. But dreams do not have any boundaries, he left his 9 to6 job for his startup called Sanna Innovations. Sanna Innovation is a Bangalore based startup which specializes in platforms like e-commerce, application development, Surveillance Systems, Digital Marketing, Graphic Design, Photography and Video Production.

Srinivas B A, Founder and CEO of Sanna Innovations

Srinivas, the founder of Sanna Innovations, believes in the saying Dream is not that you see in sleep, a dream is something that will not let you sleep”, and therefore his dream is crystal clear, he aims to make this venture “A fortune 500 Company”. Do you know why he wants to make his company big because

“Sanna that’s my daughter’s name too…the company will be a gift for her lifetime. The bigger it grows the gift gets bigger as well for her…”

Srinivas, the founder of Sanna Innovations and the father of Sanna – This makes him motivated, and he works day & night to make this company a big company for his daughter.

He says Sanna means BRILLIANCE. A lot of motivating things he had told us about his startup. Checkout out conversation with him.



Give a brief info about your startup?

Sanna Innovations – Delivering Reality

We deliver reality in the area of e-commerce, application development, Surveillance Systems, Interior Designing, graphic design, photography and video production. WE ARE CREATING BUSINESS BRILLIANCE FOR OUR CLIENTS!


What made you start your startup and what problem does it solve?

SANNA MEANS BRILLIANCE,” what you know is more valuable to the world than what already exists… We are the innovators, It will be innovative in everything what we do. We are solving the most crucial problem in an innovative way this makes us stand apart from our competitors.


Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?

I am a Proactive, performance-driven professional with a decade of progressive expertise in leadership and problem solving for Manufacturing, Warehouses, Retail, Automotive and Startup operations. Mentioned below are few of the companies which I have worked with – Cli3l, Concentrix, Tenet Technetronics, Zen Power Technologies etc…


Where is your startup based out of? Why do you think that is the best place for you?

We are based out of Bangalore the Silicon valley of India, If you’re thinking of starting up, your first thought might be to do so in your hometown. Luckily I am a bangalorean and we have good access to funding, growing infrastructure, a flourishing domestic market and a pool of promising talent.


As a startup founder, what are you paranoid about? What keeps you awake at night?

Paranoid about nothing, as said by DR A.P.J Abdul Kalam “Dream is not that you see in sleep, dream is something that will not let you sleep” I strongly agree these words every night I think as where Sanna Innovations stands today and what new ventures should do to make it a fortune 500 company….


Who are your competitions and how are you better than them?

Honestly, I do not want to compare Sanna Innovations with anyone else as stated in my earlier statements, we are solving the most crucial problem of our customers in an innovative way this makes us stand apart from our competitors.


How hard is it to have a work-life balance as a startup founder and how do you manage it?

I feel it’s very difficult to balance your work life, there are many sleepless night which I have already underwent. The only thing which keeps me motivated is, I have chosen this path to make a difference and I will be making it a cost of my LIFE


Have you raised funding? If yes, then we would like to know the details. If no then please tell us if you are looking to raise.

Sanna Innovations started with ample investment, almost a year ago. In last three months it’s seen a turnover of couple of Lakhs and has pipelined projects worth of 4-5 million mid of 2018. I may be looking for funding’s for few of my other concepts which I have planned after mid-2018.


What is the most important priority for this company?

We work with a concept of customer first approach and we do not compromise on Quality and Customer Support at any cost.


How do you think this might evolve over the coming months?

I am expecting to see Sanna Innovations having 100,000 clients in the next five years…


What’s the biggest misconception people have about you? Why do they have that? What’s the reality?

The biggest challenge was to quit my 9-6 job and its regular monthly income. Having a 2 year old kid and making this move of being an entrepreneur was not at all encouraged by friends and relatives. However my gut feeling wanted me to start a firm in my daughter’s name and set her on a strong platform is what I am looking forward. In this regards I am Game for any challenge that comes on my way…


What gets you excited about this company?

Sanna that’s my daughter’s name too…the company will be a gift for her lifetime. The bigger it grows the gift gets bigger as well for her…


Tell us how a day in your life looks like? Your schedule for a day right from the time you get up till you hit the bed at night.

Reading News Paper

Check all my clients’ websites and see if it is up and running.

Follow up with all my customers and employees on their requirements.

Talk to project managers on project status.

Brainstorming sessions to my employees

Keep an eye on the upcoming technologies

Interacting with my chartered accountants.

Thinking what’s next?

1 hours of meditation.

Spending the remaining hours with family



Tell us about your team and how did you meet each other?

There are 12 members in our crew, 4 of them head different regions in the world like APJ, ANZ, EMEA and NASA. We work with a concept “Independent we live, united we stand”, I met Most of the team members in my earlier work place. Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.




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