Categories: Startup News

Rigi’s Voice AI Influencer Debuts with MS Dhoni’s Touch

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Rigi, the company that designs tech-based solutions for creators of every kind to grow, manage and monetize their community, marked a monumental milestone in the nexus of technology and influence with a groundbreaking launch of India’s first ever Voice AI Influencer during its marquee event, Prabhav 2023, alongside an array of other innovative products.

Hosted at The Taj in Bangalore, the event saw over 150 of India’s eminent creators in attendance, including legendary cricketer Mahendra Singh Dhoni, who serves as Rigi’s brand ambassador and celebrated YouTuber Tanmay Bhat. The launch not only showcased Rigi’s innovative edge but also brought together a distinguished assembly of individuals committed to nurturing a vibrant creator ecosystem in India.

L-R Ananya Singhal Co-Founder & COO , Swapnil Saurav, Co-founder & CEO, Rigi

The launch of the AI voice influencer, meticulously crafted to emulate Shivam Malik, one of India’s foremost content creators is a cutting-edge creation that combines the power of AI technology with the charisma of influencers. With the power of its technological capabilities, 

Rigi has spent 5 months to build the product and extensively worked with Shivam Malik to capture his personality and then for training the model with his voice so as to truly be an extension of him. With the ability to mimic and adapt the voice of any creator, this opens doors to endless possibilities for content creation, promotion, and engagement. 

Commenting on the launch, Mahendra Singh Dhoni from Rigi said “At Rigi, we have always innovated with creators at the core of our business. Every step of the way, our aim has been to enable creators to do what they love while we take care of the rest. And, venturing into the AI world seemed like a natural progression. As we unveil India’s first Voice AI Influencer, we’re not just embracing technology; we’re redefining the way creators connect with their audience. This is a testament to our commitment to innovation and our belief in the power of AI to transform the creator economy. Our Voice AI Influencer will not just speak to audience needs; it will understand them, setting a new standard for engagement and authenticity in the digital age.” 

Prabhav 2023 witnessed an exciting synergy between the world of sports, entertainment, and technology, marking a significant milestone in the evolution of the Indian creator economy. India’s beloved Dhoni, a symbol of excellence and innovation in sports and the brand ambassador of Rigi, made a grand entrance to introduce Rigi’s voice AI marvel. Dhoni’s interaction with the AI Influencer marked the highlight of the event. 

The event was meticulously crafted to facilitate engaging discussions surrounding the digital creator economy. The day commenced with a panel discussion on ‘Monetizing Influence’  followed by ‘Communities at the Heart of Content’, shedding light on the evolving dynamics between creators and their communities. The narrative of innovation continued with a panel on ‘The Future of the Creator Economy’ from paving the way for insightful dialogues on the emerging trends in the digital space.

A special panel discussion with MS Dhoni on ‘Handling Fame and Remaining Humble’, offered a unique perspective on the personal challenges faced by well-known personalities. The much-anticipated exclusive product unveil marked the launch of India’s first Voice AI Influencer, a monumental stride in the influencer marketing landscape.

Dhoni, who has been an inspiration to millions, delivered an inspiring speech on the potential and impact of this groundbreaking technology. He stated, “Innovation and adaptation have always been the keys to success. I believe that this Voice AI Influencer will revolutionize the way we connect, engage, and influence. It’s an honor to be a part of this historic moment.”

Tanmay Bhat, a trailblazer in the world of digital content creation, also graced the event with his presence. In a captivating panel discussion, he shared his insights on the future of influencer marketing and technology, highlighting the exciting opportunities that the AI Voice Influencer brings to content creators. 

In addition to the launch of the AI Voice Influencer, Rigi introduced Gap Up, a discerningly curated discovery platform, allowing users to connect with and gain insights from esteemed experts across a spectrum of fields. This platform is crafted to meet the growing thirst for authentic and trustworthy information in today’s rapidly evolving digital arena. Following that, they launched “Community 2.0: The Ultimate Hub for Empowering Creators.”, an upgrade to their white-labeled platform specifically tailored for creators, that not only reshapes the concept of creator monetization but also intensifies community engagement to a whole new level.

The event was not just about technology; it was about collaboration, inspiration, and the future of content creation. With India’s first Voice AI Influencer making its grand entrance, the event marked the beginning of a new era in influencer marketing, where boundaries are limitless, and voices are bound to resonate like never before. 

About Rigi: Founded in October 2021 by Swapnil Saurav and Ananya Singhal, Rigi’s mission is to empower creators to manage and monetize their communities. It is aimed at both established and aspiring online creators who want to pursue their passion. Rigi works with over 12,000 creators across categories across categories like finance, technology, health & fitness, etc .For more information on Rigi.Club, visit https://app.rigi.club; Twitter: https://bit.ly/3Cw99IA

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