For decades, fans have been the only source of air circulation in any confined space. However, with fans, there haven’t been any advanced improvements in the design aspect. Same old designs with one motive does make it redundant without any aesthetics. However, for a unique approach towards fans’ designs and offering a luxurious alternative, Fanzart comes into the picture.
Fanzart is a company that specializes in designer fan collections offers more than 122 designs. These aren’t any typical fan designs but futuristic and engineered designs that bend physics in providing a surreal experience of providing air circulation in the best possible manner. While being whisper quiet and eco-friendly, every fan is unique from one another. Speaking with the CEO of Fanzart, we were able to learn more about the company. All of the contexts from the interview have been illustrated below.
HOW DID FANS INSPIRE TO START A BUSINESS AROUND IT
In all tropical climates, fans are a normal requirement. If you look at India, every household has fans, only 3% of the homes have air conditioners but about 92% have fans. Fans were regular white/black/brown like vanilla plain and simple. We thought it would be a good idea to introduce fancy designs to adorn the ceilings and add much-needed value to the home’s interiors
What’s the inspiration behind every product that you design?
Creativity comes from within, you enhance it by getting inspired and in our case, the joy and happiness it brings to our customers are our inspirations. there is no doubt that other creative and beautiful interior products also inspire us to have beautiful fans to compliment them.
Have you faced any hurdles while setting up the company?
While setting up any business, hurdles are a part of the deal. The main problem was developing the right product that suits our fluctuating power conditions. Fanzart fans are good to withstand power fluctuations between 170 to 280 volts. Going further training technicians for providing outstanding service since our products need more attention than conventional fans. Locating the right showrooms, getting the right franchise partners, etc etc.
How is Fanzart different from the rest of the competition.
This is simple. We are the Mercedes of fans. High quality & almost no maintenance required. Happiness is assured for a lifetime.
What’s the biggest misconception people have about you? Why do they have that? What’s the reality?
I think earlier the misconception was that the design element compromised on the breeze in the fan. That’s cause most of the designer fans around the world are like that. Most other countries don’t experience sub-tropical climates. So we had to amp the functionality of the fans to suit Indian conditions. Now 95 out of our 108 ceiling fans have an excellent breeze experience.
What gets you excited about this company?
The fact that we surprise ourselves with new things every year. We come out with things we never expected. We are happy to have created a niche market, now everyone is looking for designer fans.
Any new future products.
Our new Fansmart home automation is certainly futuristic and will be introduced shortly. Our fan models will keep the excitement going up from time to time.
Are there any other products.
No we believe in being Masters in one product range only.
What does the future hold for fanzart …international market
The future is lit up with brightness. We should be 100 experience centres this year despite Covid and we are already present in a few countries and constantly looking for a higher footprint world over.
Tell us about your team and how did you meet each other?
The company is divided into 2 halves. One-half of amazing people who have worked with my dad for over 25 years. These people are the backbone of the company and have amazing values. The other half are a young, skilled, motivated group of youngsters who front end our company.
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