Logo: Chatur Ideas

Not sure how to convert your startup idea into reality – Contact Chatur Ideas

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Chatur Ideas is a Mumbai based startup founded by Devesh Chawla. Chatur Ideas is a platform which helps startups by providing them 360- degree support and advice to new entrepreneurs who have just emerged with the ideas and are not sure how to go ahead?

“Our vision is to create an array of Successful Entrepreneurs and see India as the “Innovation hub of the world”. We aspire Chatur Ideas platform to be “ONE STOP” for each and every Entrepreneur and build the finest businesses that the world has ever witnessed.” Says Devesh. 

We got an opportunity to talk with Devesh, the founders of the Chatur Ideas. And I am sure; his startup story will inspire you. Look at the journey of Devesh as a CEO. See what how he and his team are working hard to help people to convert their dreams into reality.


Founder & CEO: Devesh Chawla

Give a brief info about your startup?

Chatur Ideas is a startup enabler platform, where we help individuals and companies with full 360-degree execution support. Chatur Ideas connects startups with mentors and investors and has also acquired Nurture Talent Academy, which provides training courses in digital marketing, finance and other areas to entrepreneurs. It’s been just 3 years and we have already established 650+ startups under our wings along with a network of 1500 investors. I wanted to create an ecosystem where we would help business to scale up right from the idea till it reaches a marketable stage irrespective of the size and sector it belongs to.

Logo: Chatur Ideas

What made you start your startup and what problem does it solve?

Back in 2009, during my college days, I wanted to start a radio cab based on GPS along the lines of Ola Cabs. I reached out to many people and some of the so-called ‘mentors’ from the industry. There were only radio cabs like Meru cab in existence. I was discouraged saying this business required a lot of political influence and muscle power. Taking their word, I went back to my soft cushy job. It was at that time that I saw Mr Bhavish Aggarwal come up with Ola cabs and made it to the 1000 crore club. It was at that point of time I realized that I should create a platform for entrepreneurs, investors, mentors altogether and create a strong ecosystem. The problem Chatur Ideas is trying to solve is helping individuals connect with mentors and raise funds for their idea, even if they don’t have any influencers or support in the startup industry.


Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?

Post studying MBA I was working for MNC as a Wealth Manager, investing Ultra HNI people’s money into trade, commodities and many other industries. I also had, in the meantime, started planning Chatur Ideas and networking with investors who believed in my Idea to create a platform for young minds, who had the capability to do something different and cater to the problems of the society within limited means yet be powerful enough in short span of time.


Where is your startup based out of? Why do you think that is the best place for you?

Chatur Ideas was started in Mumbai suburbs in 2015 and we have branched across multiple locations. We have offices currently located in Delhi, Surat, Indore, Singapore and Silicon valley and there are further plans of expansion around the globe. Chatur Ideas cannot be limited to one city, since I believe startups even in tier two and tier three cities would be excellent if moulded in right direction and India can lead the startup industry in future.


As a startup founder, what are you paranoid about? What keeps you awake at night?

There is not much to be paranoid about except the change to which we are exposed to on a daily basis. Startups have to deal with various laws/rules, technological and legal issues which need a lot of time and investment creating hurdles and demotivating fresher’s even more. The only thing that makes me burn midnight oil is I align all these new opportunities where my existing startups can work along and get into the real market along the timeline set.


Who are your competitions and how are you better than them?

There are few competitors, and I would not like to name them. Any industry in today’s time cannot run without competitors since it only makes our own company stand out of the rest and clients do understand the value given to them. Chatur Ideas is better because we give customised service to each client and the value given is purely in terms of capability and efficiency of startups which is directly proportional to current market demand and expectations.


How hard is it to have a work life balance as a startup founder and how do you manage it?

The journey of being an entrepreneur and mentor has been equally exciting so far. There has been a lot of personal sacrifices and hardships and it might seem glossy, but it was never an overnight success. The only way to manage a work-life balance is time management and sticking to deadlines well in advance. Even if I am travelling, I plan to clear all the emails and call back key people I deal with – during that time. There are no weekends or holidays, and that’s what makes me work hard and believe the need for Chatur Ideas services to bloom startup industry to next level.


What is the most important priority for this company?

The most important agenda currently is encouraging and executing more startups from Tier II and Tier III cities. My another priority is to expand Chatur Ideas to International countries even more as well as building a network of Startup and Investors.


How do you think this might evolve over the coming months?

In the coming months, my aim is to get Chatur Ideas to be the one-stop solution for funding and mentoring startup requirements. Currently, we are aiming to reach maximum colleges across India to train young entrepreneurs because we believe training youngsters will decide the future of our country. I want students to reach Chatur Ideas in case of any mentoring and investment needs. Also in industrial terms with Startup Industry at macro-level, India is at number 3 position in terms of a number of startups which I wish to take India to number 1 position in the future.


What gets you excited about this company?

When I started, I had kept a target of 250+ startups but when Chatur Ideas outdid it’s own target it made me believe the success is only because of the wide demand of a platform like Chatur Ideas. The reason I am excited every single day is that I am exposed to such innovative ideas and business plans which if tweaked as per the demand can make our country grow on a scale of Global innovation level and provide employment to millions in short span.

Tell us how a day in your life looks like? Your schedule for a day right from the time you get up till you hit the bed at night.

My day depends upon events, workshops, seminars, investor meeting and it usually starts at 6 am with an update about the current market scenario and market situation in our country and across the globe. I usually have a lot of breakfast meeting as it is a productive start to the day and saving the entire day to ideate Chatur Ideas expansion plans as well as macro managing my team on day to day basis. Evenings are again for meetings with various stakeholders of Chatur Ideas as well as investors to expedite the startups lined up with my company. Post 10 pm, I spend time with my family and clear my emails and head to bed.


Know a great startup story or want to share your own? Write to us at contact.bangaloreinsider@gmail.com and we will get back to you. For more updates follow Bangalore Insider on Facebook

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