Karishma Khanna is the founder of India’s Biggest party Mfg. & Supplies company named Party Kingdom. It is a Mumbai based startup.
The biggest misconception people have about us is that, since, we are a brand our products would be expensive and unaffordable, but, the reality and the fact is completely the other side of the story.
We got an opportunity to talk with Karishma, the founder of Party Kingdom and see what she has to say? I am sure her interview with us will inspire you.
Give a brief info about your startup?
ourselves as a SOLE and India ’s BIGGEST PARTY Mfg. & Supplies company in India; who, not only, specialises in manufacturing of Party products, but also, supplies them all India through its distribution network spread across PAN India. In today’s time the concept of KIDS PARTIES is most prominent as, through the awareness of KIDS base channels company’s like DISNEY, CARTOON NETWORK, NICKELODEAN, etc. Each child in India desires to host his/her party with their DREAM CHARACTERS, with whom they interact or watch on the channels on daily basis and thereby thrive to live that life on one special day, which, is B’DAY. Purely on this craving and pester power and DREAM of NOT ONLY the CHILD but also of the PARENT to enjoy and celebrate the CHILD’s B’day in the special our business model is entirely developed upon.
What made you start your startup and what problem does it solve?
The experience of last decade or so in this field, it enabled us to learn and understand that manufacturing has an edge up in this field and it enables for better stock planning and better pricing for the consumer. Every consumer thrives for price benefit and manufacturing not only enables in Stock Planning but with better product quality it also enables right and better MRP pricing, thus benefitting the end consumer. It also, gives the piracy market a tough competition and makes them literally a no competition with advantage of not only having a better price model but also a better quality product.
Tell us about yourself, your previous jobs/ventures? What were you doing before this startup?
Before the startup I have had a vast experience in the field of Marketing & Product licensing. Achieved best Licensee award from Cartoon Network for IPPL in the year 2005! Major product developments for brands like Barbie, Dexter, Johnny Bravo, Power Puff Girls! Major Clientele Developed for Idealtik India Conceptualise, handled and Executed some of huge. promotional merchandise projects like 96 Lakhs pcs of Kitchen Knives. One of the Biggest Promo’s done in India.
Where is your startup based out of? Why do you think that is the best place for you?
Our Startup is based out on Mumbai and it is very much in the heart of the city. The advantage to have it in the heart of city is that, it makes logistics and ancillary supportive products available immediately at a beck of call. Furthermore, it also enables to get audit approvals and other licenses easily.
As a startup founder, what are you paranoid about? What keeps you awake at night?
For any startup, the most horrific thing is the pirated market and piracy of its own product and with an increase of growing business and expansion, the brand and company should not become and an easy target for the blackmarket.
Who are your competitions and how are you better than them?
Where we are positioned today we feel that there is no competition for us, as, we cover major brands available in India and with the vide range of products and monopoly with our clients enables us to be the leader. Our product and pricing also give us the additional leadership and edge with our clients.
How hard is it to have a work-life balance as a startup founder and how do you manage it?
Though it is extremely tough to manage a start up as at that point of time a lot of additional time is spend as it is the foundation of the future years ahead, but since we are extremely passionate about our work and come what may we are always ready to take up challenges and accomplish them. the word impossible does not exist in our dictionary at all. wit this will power and self.
Have you raised funding? If yes, then we would like to know the details. If no then please tell us if you are looking to raise.
Finance is the heart of every business. It’s the most important pulse line especially of a growing and expanding the brand. We have initially raised funds from PSU/Financial institution under WOMEN EMPOWERMENT working capital loan of 90L and we are now further looking or strong Equity partners who can help us grow the brand and business exponentially and expand not only in the domestic area but making a global presence also.
What’s the biggest misconception people have about you? Why do they have that? What’s the reality?
The biggest misconception people have about us is that, since, we are a brand our products would be expensive and unaffordable, but, the reality and the fact is completely the other side of the story. Prior to us getting into manufacturing these products were retailed at MRP of 249 and post our manufacturing set up and us coming into business we have broken the barrier and brought the price down to MRP 89. Thereby breaking the shackles and making it affordable for the masses. The other misconception which, people had that these products can be only sought from the unorganized market or trade, which, now is completely different and we have converted the entire trade into an organized market and the products are now freely available at all HYPERMARKETS of bring stores near the vicinity of the consumer.
What gets you excited about this company?
Everything about our work and business is so unique and innovative that, it brings us the joy of introducing new products in our category and when we are dealing with kids, it automatically brings a joy of happiness and smiles on our faces. Making the product affordable for the masses and pricing them right, gives us the immense satisfaction of being in this exciting trade of Birthday parties. We feel we are part of each child happiness when they celebrate their birthday with our products
Tell us how a day in your life looks like? Your schedule for a day right from the time you get up till you hit the bed at night.
Well, each day is quite eventful. Early morning day starts from Gym/Yoga at 8:00 and then straight to work/office addressing daily challenges and tasks of factory and clients, post that, evenings are back home by 7:00 and spend time with kids and look up at their studies and have general discussions and have dinner by 9:30 and wind up and sleep by 10:30. Weekends are for family and kids only.
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